We seek out and invest in very early stage technology companies with interesting market potential.
 

• We invest much earlier in a company’s life than traditional Venture Capitalists.
• We can invest much smaller amounts than traditional Venture Capitalists.
• We invest significant time, expertise & contacts – not just money.
• We focus on building the management team and generating initial revenue – the two keys to getting a company off the launch pad, and areas where we have a lot of experience and a strong track-record.
   

• The VC industry is dominated by billion dollar funds, therefore, most VC’s must invest at least $5-10 million in any single company they back in order for it to be worth them spending their time – which is more than most early stage ventures can put to good use – a phenomenon which contributed to the profligate .com spending days.
• Traditional VC’s don’t have time to get involved in day to day operational issues.  They take a board seat and rely on management in place.
• Most Angel investor groups force prospective companies to go through a pre-investment process which, though designed to sort the wheat from the chaff, ends up many times rejecting very promising technology.

Cardiff believes that an early-stage, hands-on approach, combined with the strength of our financial partners helps us build world-class market leading companies.

Cardiff team members have extensive start-up engineering, development, operations, sales, accounting and venture financing experience.  Together, we can provide portfolio companies with all of the key management positions necessary for initial market traction.

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P.O. Box 1318,  Palo Alto, CA  94302   •   P: (650) 931-9200   •    F: (650) 239-3707